The arrival of the first kids brand based on the sports of mixed martial arts is expected in the third quarter of 2013. The brand is called MMA Animals and it's being developed by Appiphany Technologies. Company, whose vision is to become a market leader in blending virtual and physical products with each product they create.
The new MMA Animals brand that is currently under development and is expected to launch for iPhone, iPad and iPod in the third quarter of 2013, will be offering mobile games, followed by augmented reality ebooks and smart toys that will all be capable of interacting with the mobile application, making it a truly interesting experience for the players, story tellers or story creators, however you might want to call them. Through the technologies and game play the stories and toys will come to life if used together with the MMA Animals mobile app.
Appiphany Technologies is led by Jesse Keller, who managed to successfully complete the seed round of financing of the game over the past years. This made it possible to do thorough market research as well as the conceptual design of MMA animals and now will soon be ready to launch the first parts of the interactive story series.
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