18 February 2015

Who are the Top Players on the Wearable Arena in 2015?

Who are the Top Players on the Wearable Arena in 2015?

by | Wednesday, February 18, 2015

As information fills tech news portals with the benefits of smartwatches, the demand for these wearable devices heightens as various top mobile manufacturers are entering the launch stage with their own piece of smart technology. Based on a report by Transparency Market Research last year, there will be a huge growth in the adoption of wearables worldwide this year which will continue to rise until 2018. Its market value will reach $5.8 billion in the next three years. Although the forecast said that there would be a steady growth in the adoption of these devices, the main issue of most consumers was regarding which brand to choose. In this article, we’ll cite the top brands that are dominating the wearable arena this year and their devices that are set to revolutionize the smart tech market in 2015.

After the gradual acceptance of their much-awaited Google Glass, the search giant isn’t taking the wearable market lightly, especially when most of the smartwatches running on Android are using their Google Wear OS. We witnessed last year the unveiling of the Moto 360, which is a joint project by the search company and Motorola to get their foot in, the smartwatch arena. Similar to most modern timepieces today, it has the ability to provide notifications to the user of any incoming calls or texts, as well as alerting them of their calendar appointments. It has an intuitive voice command powered by “Ok Google.” Similarly the smart eyeglass also works under the same voice command. The Glass may not have sold as much as most experts predicted, but it is highly commended for its revolutionary attempt to open consumers’ interest on wearable technologies.

Before Apple released their wearable, Samsung had been dominating the market with their own set of devices. The Korean-based company made sure they weren't only focusing on producing smartwatches as they also launched a slew of high-tech headsets that are also among the much-awaited innovations today. Currently, they have four smart wristwatches namely the Gear 2, Gear Fit, Gear Live, and Gear S. The latter was the company’s “first network-connected wearable,” which makes it a standalone device that runs its own SIM card and performs basic mobile functions (calls, texts, internet connectivity) without the need to pair it with a handset. Samsung also produced two smart headsets in the form of Gear Circle and Gear VR Innovator Edition, which are set to compete with the Oculus Rift’s virtual reality experience. Although their biggest rival, Apple, is set to release their first smart device, Samsung’s European president YH Eom said in an interview with CNBC that the company is not worried at all. "We don't have time to worry about…our competition. We are spending time to understand where the consumer trend is and what they want," Eom said.

Another brand that has dominated the market is Sony. Despite the company’s financial problems over the past two years, with news that the company is set to layoff 5,000 employees and exiting the PC market, Sony continues to amaze consumers with their uninterrupted efforts to produce innovative timepieces and console devices. In the United Kingdom, Sony wearables continue to dominate the market via multiple devices. In fact, according to O2, there are four kinds of modern watches offered by the manufacturer – the SmartBand Talk, the SmartBand, the SmartWatch 2, and SmartWatch 3. These devices compete along with Samsung’s timepieces, the Moto 360, and the two Pebble gadgets.

Upcoming players:

Although their initial product hasn’t arrived on the consumer market yet, many experts predict that the Apple Watch will revolutionize the mobile market. Once dubbed as the iWatch, the device is expected to arrive early this year (April based on reports) as revealed last year by CEO Tim Cook. The gadget, based on its official website, mainly focused on the design. But, expect it to carry some of the company’s propriety innovations such as the Siri and Apple Pay.

• Micromax
India’s very own Micromax is set to release its first smartwatch on the market. Although there was news about an early release of their wearable last year, the company hasn’t confirmed anything yet about the exact date of its release. One thing is certain according to the company’s chairperson Sanjay Kapoor -- they will release the wearable to compete with low cost smart gadgets that has a price tag of less than 5,000 INR.

Overall, the most important thing that consumers have to remember before purchasing any wearable device is to ask themselves the following questions: “Do I need this technology?” and “Can I afford one?” From here you can research the list of top producers of wearables and review each smart technology they offer to find the best one that fits your needs, your budget, and your lifestyle. Which of the top wearables do you want to invest in soon?

Photo Credit: theglobalpanorama via Compfight cc
Exclusively Written for Techieopus by JenBirch
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